Digital, Social Media & Brand Consultant

About Me

I set up my blog in 2010 after working in the beauty industry as a brand manager for many years. Using the knowledge and experience gained from the heart of the industry, the blog quickly grew to a brand in itself – now receiving around 200,000 hits every month from around the world. The growth and presence gained within the ever-expanding bloggersphere has been down to hard work, but also the use of social media to spread the word and cultivate a community of beauty enthusiasts.

Simultaneously, I'd been working with one of the world's biggest advertising agencies on some of the world's biggest brands to help shape and develop their social media strategy. In some cases this was launching a Facebook page from scratch; in other cases it was taking an already established brand and helping progress its social presence to the next level; for some brands it was about developing a social footprint outside of their own networks using partners and forums.

In 2013 I chose to take my expansive knowledge and experience working with social networks (Facebook, Twitter, YouTube, Google+, Pinterest, Instagram, Vine,) blogs, and partner networks (MumsNet, NetMums, BritMums, Glam Media) direct to brands that want to grow their social presence, or simply want to establish a creative and unique idea.

I now works closely with some power players in the industry to help them shape their strategy, increase awareness of a product, develop and nurture blogger relationships and provide insight from the industry. My services include, but are not limited to: Social Media & Digital Marketing Strategy; Online Content Creation; Blogger Outreach; Trend Reporting; Industry Insight; Ambassadorship; Copywriting; Product & Packaging Development; PR Management; Retail Support.

© Hayley Carr

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